Meet Elena Troulakis
After working with high-profile brands such as Emanuel Ungaro, Yves Saint Laurent and Matthew Williamson for almost 10 years, Elena Troulakis now creates designer collections and offers a bespoke service for individual clients.
Having moved from Athens to London, she works from a home studio, partnering with pattern cutters, sewing machinists and her colleague and art director Clare Ceprynski, who does the styling for Elena’s collections. “These key people inspire me and, through their work and collaboration, help move the brand forward,” she says.
Elena began by designing small collections, mainly sold through people in her personal network, who were able to give feedback to help her refine her work. Since then, the brand has been featured several times in Vogue Hellas, Madame Figaro and other publications. At the moment she only uses digital print, as it allows flexibility and precision. “Colour plays a hugely important role in the prints I design, and digital printing allows me to be free with colour,” she says.
Elena favours using CAT because of the high quality of print they consistently achieve, but also because of their efficiency and ability to achieve the best result, even on tight deadlines. “The team is very collaborative and helpful, ready to problem solve and assist, and you feel they care about what they do and want to do it extremely well.”
Her private clients have been won over by the detail, colour, elegance and grace of her designs. “Elena Troulakis’ designs are gems than stand out for their ephemeral and meticulous print, gorgeous fabric and elegant form,” says one client based in New York. “Her garments always strike the magical balance of sophistication, feminity and playfulness. I always feel unique wearing her pieces.”
Although most of her work is at the designer end of the market, Elena aims to have a basic range of more accessible price points within each collection. Over the coming years, she plans to grow her business steadily and allow the brand to evolve and flourish in the international marketplace. Most important, she would like to keep the creativity flowing and to continue to produce inspired and beautiful collections.
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